Get the most out of the Super Retina and Super Retina XDR displays This can occur on any consumer-electronics product. In addition, all displays, including OLEDs and LCDs, might be susceptible to reduced brightness levels as the display ages over time. The auto-brightness function can further reduce the effects of burn-in and image persistence. Your iPhone uses that data to automatically adjust the brightness levels for each pixel as needed to reduce visual effects from burn-in and to maintain a consistent viewing experience. This includes special algorithms that monitor the usage of individual pixels to produce display calibration data. We’ve engineered the Super Retina and Super Retina XDR displays to be the best in the industry in reducing the effects of OLED burn-in. Burn-in can occur in more extreme cases such as when the same high-contrast image is continuously displayed at high brightness for prolonged periods of time. Image persistence is temporary and disappears after a few minutes of normal use. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. With extended long-term use, OLED displays can also show slight visual changes. These are characteristics of OLED and are normal behavior. At reduced display brightness levels against black backgrounds, you might notice a slight blur or color change while scrolling. If you look at an OLED display off-angle, you might notice slight shifts in color and hue. The Super Retina and Super Retina XDR displays overcome challenges with traditional OLED displays with their high brightness, wide color support, and incredible color accuracy. And with no backlight, OLED emits light through each pixel, allowing for a thinner display. OLED technology delivers an incredibly high contrast ratio and high resolution. Super Retina and Super Retina XDR includes further advancements over traditional OLED displays to enable an incredible viewing experience, for the first time rising to the standards of iPhone. The Super Retina and Super Retina XDR displays use organic light-emitting diode (OLED) technology. Photos look more vivid, and everything you watch in Dolby Vision, HDR10, or HLG is more stunning than ever. This allows you to see deep true blacks and pure bright whites while retaining dramatic nuances in between. Super Retina and Super Retina XDR also feature High Dynamic Range (HDR), which delivers a broad range of dark and light areas in photos and video. Together with the best system color management, colors are precisely calibrated to deliver an optimal viewing experience. The Super Retina and Super Retina XDR displays have incredible contrast, high brightness, and a cinema standard wide color gamut. We believe these are the best OLED displays that have ever shipped in a smartphone while offering incredible color accuracy. The Super Retina display in iPhone X, iPhone XS, and iPhone XS Max and the Super Retina XDR display in iPhone 11 Pro models and later, excluding iPhone SE (2nd and 3rd generation), were engineered by Apple to meet our incredibly high standards. Learn how to get the most out of the Super Retina display or Super Retina XDR display on your iPhone. About the Super Retina display and Super Retina XDR display on your iPhone
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